Reestablishing a Gym Chain for an Updated Audience

During my junior year of college, we undertook a project to rejuvenate and modernize the brand identity of the Big Sky Fitness chain, which also included their program for children, Fit Kids. Despite Big Sky Fitness' success in the Connecticut area, we saw the potential to update their brand to resonate more effectively with a contemporary audience.

Our journey commenced with thorough research, where we delved into market insights and consumer preferences to build a strong foundation of knowledge. Following this, we engaged in moodboarding and ideation sessions that paved the way for a comprehensive brand transformation. This project involved creating new logos for both Big Sky Fitness and 'Fit Kids,' refining typography and color choices, and establishing clear guidelines, complete with inspiring website and apparel mockups to facilitate the seamless implementation of the brand's rejuvenation.