An Identity Designed Around Transparency and Trust

The collaboration between Deeplook Medical (DLM) and Digital Surgeons marked a pivotal moment. DLM, known for its cancer-tissue-detecting software tailored for dense breasts, held significant growth potential. However, their existing brand identity didn't fully align with their mission and values.

DLM's core values revolve around transparency and trust, appealing to both scientifically-minded individuals and those seeking reliable solutions during emotionally challenging breast health journeys. However, their visual identity had become outdated and no longer reflected these values.

In response, Digital Surgeons swiftly assembled a dedicated team, including a designer (myself) and marketer Bill Greider. Over two weeks, we crafted a comprehensive Brand Acceleration Toolkit that propelled DLM into a new era of branding. This toolkit revitalized their identity and equipped them with essential marketing assets and actionable strategies.

As part of our contribution, we provided DLM with a set of social media templates and assets for immediate use. This project served as a catalyst, driving Deeplook Medical towards a future filled with growth and meaningful impact.