Bringing the Sparkle to a Local Jewelry Company

During a local vendor event visit with Kellie Pcolar, we had the opportunity to discover Lovage Jewelry—a Connecticut-based company founded by Erin Altobello. Lovage Jewelry specializes in crafting unique, one-of-a-kind pieces that can be permanently attached to the wearer if desired.

At the outset of our collaboration, Lovage Jewelry was in its early stages of branding, prompting Erin to seek guidance on the future direction of her business. Our mission was to explore and define Lovage Jewelry's distinct brand identity, create logos, and establish a compelling visual direction.

Our work was inspired by Erin's deep passion for wearable art and her commitment to adding a touch of enchantment and radiance to people's lives through her creations. Over a dedicated six-week period, Kellie and I worked closely together to bring her branding vision to life.

Our freelance project involved distilling the essence of the brand, designing various logo options, shaping a cohesive color palette, and crafting personalized typography—all expertly executed under Kellie Pcolar's guidance.