Designing a Refreshing Identity for a Beer Company

In my junior year of college, I took on a project that required me to develop the identity for a conceptual brewery brand. This involved creating three unique craft beer types, designing labels for them, and crafting a homepage for the brewery's website.

The result was Lush Brewing Company.

Lush Brewing Co. is a small brewery with a specific focus on producing fruity, sour IPAs. It caters to a target audience of young to middle-aged adults who seek a clean, contemporary beer experience. Lush Brewing Co. invites you to enjoy a sunny day with a great beer in hand.

The brand identity for Lush Brewing Co. is characterized by its modern simplicity. It employs a clean color palette of cream and charcoal, punctuated with vibrant splashes of color representing ingredients for added visual interest. The brand aims to evoke a sense of refreshment and enjoyment, using textures and brush strokes in its design elements to create a warm and inviting atmosphere. Additionally, the brand emphasizes a minimalist approach, focusing on typography and essential information to maintain a sleek and uncluttered appearance.