New Agrarian
An Evergreen Identity for a Local Aquaponics Company
Brand Identity & Expression
2020
In the early stages of their business journey, New Agrarian was looking to create a unique and long-lasting brand identity.
Located in Connecticut, New Agrarian specializes in aquaponics—a method of cultivating produce using fish and water. Their mission revolves around two key objectives; firstly, they focus on exploring innovative approaches to produce cultivation through aquaponics technology. At the same time, they are passionate about educating the broader community about the many benefits of this farming method and encouraging individuals to try DIY aquaponics projects at home through social media platforms like Youtube and Instagram..
This project culminated in a simple yet distinctive logo. This logo seamlessly blends a unique symbol with carefully chosen typography to encapsulate the essence of New Agrarian's mission. We also designed social media profile avatars tailored to different online platforms, ensuring a consistent and engaging brand presence in the digital realm.
In summary, this multifaceted project not only provided New Agrarian with a recognizable logo but also equipped them with the tools and principles to stand as a symbol of innovation and sustainability in the aquaponics field for generations to come.
